Key PPC Metrics to Track
Understanding your PPC metrics is crucial for campaign optimization and ROI improvement.
Primary Metrics
- Click-Through Rate (CTR): Percentage of people who click your ad
- Cost Per Click (CPC): Average amount you pay for each click
- Conversion Rate: Percentage of clicks that result in conversions
- Cost Per Acquisition (CPA): Average cost to acquire a customer
Advanced Metrics
- Quality Score: Google's rating of your ad relevance
- Impression Share: Percentage of available impressions you're capturing
- Return on Ad Spend (ROAS): Revenue generated per dollar spent